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Tripwires for Bloggers
Tripwires 101
What is a Tripwire
How does a tripwire work?
Why do they matter?
"What if someone bought for a higher price?"
Tripwire Quick Facts
Is a tripwire a funnel?
What you need for successful tripwires
Resources you need
What makes a successful tripwire product?
The RIGHT freebies and tripwires
VIDEO: How to make product images that don't suck (flatlays and 3D covers) (8:32)
Types of Tripwires that Work
Psychology of tripwires
Why you need to know & why it works
Choosing words that work
Tripwire hacking
What & why?
How to find a tripwire page that works to “hack”
A note about copying
Video tutorials
How to create a product in SendOwl and connect it to Convertkit (8:09)
Connecting a form to a sequence in automations with ConvertKit (4:46)
Using "Buy Now" buttons from SendOwl, where to find the links you need (2:34)
How to set up Leadpages & actually MAKE your tripwire! (14:40)
How to get people to SEE your tripwire?
Email is KEY
What about people already on your list?
New tripwire? Send it out!
What happens if they saw the tripwire and said “no” to it?
The people who say YES right away…
The people who need more woo-ing…
The people who say YES right away…
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